A Memphis Hustle game is a show full of entertainment: from live dance to bouncy houses in the kids zone and, of course, basketball.

Inspired by concert posters and fan zines, this visual direction centers the Hustle as the up-and-coming underground event you must see before it blows up.

Bold typography, an emphasis on creative photography and slight grunge textures highlight the edge, energy and attitude of Hustle basketball. It’s stripped-down but creative, giving each game the feel of a can’t-miss performance and a front-row seat to the future of Memphis basketball.